An Interview with Lawrence Zeegen

Judges Interviews

Lawrence Zeegen

Dean of Design, London College of Communication

We recently caught up with one of our judges, Lawrence Zeegen (Dean of Design at the London College of Communication) and the team involved in piecing together their annual ‘Green Week’ event which is scheduled to take place in February, 2014 – the Creative Conscience Awards will definitely be making its presence felt and, as the event is open to all creative students, do watch this space for news about how you can get involved.

Meanwhile, we chatted to Lawrence about what inspires him and why he’s chosen to become part of the Creative Conscience Awards.

Here’s what he had to say…

What is the single most interesting brief you’ve worked on during your career?

The re-think/re-design/re-structure of the ‘School of Design at London College of Communication’. 2,500 undergraduate, postgraduate and research students studying across a range of design courses – communication design, typographic design, interactive design, spatial design, service design and illustration and visual media. We’re building new, vibrant, interesting sustainable courses with sustainability issues central to the agenda.

Who has been your biggest influence?

Artists, designers, educators, the list is endless and it is impossible to be specific and name one person. I take inspiration and influences from wherever and whenever.

What is the greatest piece of advice you’ve ever been given? What advice would you give a creative student today?

Be yourself. Have an opinion. Express it.

In this culture of fear and cautiousness, what is the future of design?

The future of design is in everything we do and touch; everything we come into contact with. The fear is in not being able to communicate this to an audience cautious of the ‘D word’.

What is it about this initiative that has inspired you to get involved?

As designers and design educators we have a responsibility – the Creative Conscious Awards are clear recognition for those that understand their responsibilities and shine with examples of best practice and creative excellence. Simple.

How does your creative conscience express itself in your work?

It is manifest in the approach that the School of Design at LCC has. For example, at this year’s ‘Green week’ event, we launched 30 creative sustainability project briefs, each supported by industry, and showcased the best examples at an exhibition at the University of the Arts, London. Personally, I have worked with Greenpeace, Friends of the Earth, the Refugee Council on design and illustration projects during a career that has spanned almost 30 years (ouch!).

Interview by Kate Burton