Naresh is Pentagram’s first partner from an advertising background. A writer and advertising creative director by trade, Naresh has worked at, and managed, three of the most creative and innovative communication agencies in London over the last 20 years. In 1990, his commercial for ‘Maxell’ won the prestigious Gold Lion at Cannes for the best advertisement in the world. In 1995 he co-founded St Luke’s – the world’s first and only co-operative agency – which, just four years later, became the UK’s Agency Of The Year.
In 2002, Naresh’s studio created the ‘Make Tea Not War’ placard for London’s anti-war march which featured on the front page of three Sunday newspapers, was shown in the month’s Economist and was exhibited at the Victoria & Albert Museum later on that year. In 2007, he co-founded ‘Green Thing’, the creativity-versus-climate-change charity that so far has inspired 18 million people in 210 countries to live a greener life and save more than 1 million tonnes of CO2. As a result of ‘Do The Green Thing’, Naresh has presented at the Houses of Parliament and written a 3-minute TED talk on the subject of creativity versus climate change.
Now at Pentagram, Naresh has helped to create YouTube’s first advertising campaign, a communications story for Maggie’s Cancer Centres, a new Christmas window theme and communication campaign for Saks Fifth Avenue windows and a rebrand and launch campaign for Landmark, Hongkong Land’s luxury retail destination in the heart of Hong Kong.