Wayne, along with his wife Gerardine, built Red or Dead into a label that received global ?acclaim resulting in winning the prestigious British Fashion Council’s ‘Streetstyle Designer ?of the Year Award’ for an unprecedented three consecutive years in 1996, 1997 and 1998.
In 1999, having sold Red or Dead they set up ‘Hemingway Design’, which specialises in? affordable and social design, with a core philosophy of aiming to improve the things that matter in life. Their first major project was ‘The Staiths South Bank’, an 800-?property mass market housing project on Tyneside for Taylor Wimpey Homes for which ?Hemingway Design was involved in the master planning, architecture, landscaping and? marketing of this ground breaking project. Other clients include Coca Cola, Nissan, John Lewis and McDonalds. In 2012, the team curated the official party for the Queen’s Diamond Jubilee and – at the other end of the spectrum – in 2013, they designed the temporary exhibition, ‘Beanotown’, in celebration of the comic’s 75th anniversary, as well as the hugely successful ‘A Classic Car Boot Sale’ which took place in London this October.
He is also a writer for architectural and housing publications as well as a judge of? international design competitions including the regeneration of Byker in Newcastle, Salford in Greater Manchester and the Stirling Prize.