Elliot Lee, Joe Sare & Nick Stanley

Silver

Discipline
Advertising

Year of study
1st Year

University
School of Communication Arts 2.0

More people die from the cold in the UK than Sweden. During winter, that’s one elderly person every seven minutes.

To prevent these deaths, a room has to be just 18 degrees. But with 11% of British households living in fuel poverty, many face a choice between heating and eating.

Scientists at Swansea University recently found that by adding Calcium Chloride, the grit used on icy roads, to vermiculite, a potting material sold in garden centres, you make a mixture that stores heat… for ages.

Elliot, Joe and Nick decided to use this innovation and produce a service with Ikea.