Eman Shaheen & Samar Singh

Highly Commended

Discipline
Fashion & Textiles

Year of study
2nd Year

University
Miami Ad School

Eman's Website

As a brand, Victoria’s Secret has always stood for more than just high heels and supermodels. Eman and Samar’s project is to collaborate with American Cancer Society, to launch a unique line of bras designed to leave messages on the skin instead of strap marks.

The bras come embossed with detailed seams and beading that create small temporary indentations on the skin.

Every time the wearer takes off their bra, the imprinted message reminds them to detect skin changes, lumps or discharge around the breast.

The bra tag has a QR code that leads to instructional videos on how to do a breast self-exam.