University of Gloucestershire
Many people are totally unaware that the Advertising Standards Authority (ASA) don’t regulate political advertising. This allows politicians to say anything that will win them votes during the election process – lies or not.
The No More Lies campaign is a multi-channel campaign consisting of press ads, billboards, guerrilla activity, social media and a one click petition microsite. All with the aim of putting pressure on the ASA to regulate political advertising and party broadcasts in same way they regulate product claims on other forms of advertising.