Paul De Ridder, Yme Gorter

Gold

Discipline
Advertising

Year of study
Graduates

University
Edinburgh Napier University

Website

In the wake of the earthquake we created a superhero, Sabunman (Soap-man), for the children in Nepal. Sabunman gets his superpowers from washing his hands with soap. Sabunman encourages children to wash their hands to combat disease and infections spreading. To propel Sabunman into Nepali popular culture, we told the story of Sabuman through a song and dance that we developed with local artists.