Rafael Villasana & Anneke Wynne

Gold

Discipline
Advertising

Year of study
2nd Year

University
Miami Ad School Wynwood

Rafael's Website

Traditionally, the phrase “Man up!” has been used when a guy is showing weakness or emotional vulnerability. Physical strength and ability (or lack thereof) is often unfairly used to question a man’s masculinity, which discourages them from freely expressing themselves.

Rafael and Anneke decided to turn the phrase “Man up!” on its head and set out to challenge the expectations society has set on men.

A series of interviews were conducted resulting in the development of a series of 4 simple steps for men to follow in order to open up to someone.

On March 6th, Rafael and Anneke hosted the first “Man up, Open up!” event at Miami Ad School Wynwood, partnering up with Bhatia Yoga.